Rancho Coastal Humane Society (RCHS) is dedicated to saving the lives of abandoned companion animals, promoting adoption into loving homes, and offering education programs and support services that inspire and strengthen the human-animal bond. Serving the San Diego County community since 1960, RCHS finds new homes for approximately 1,000 abandoned companion dogs, cats and rabbits each year. The majority of these animals come from shelters throughout the region that are struggling with overcrowding and high euthanasia rates. Bringing these animals to RCHS gives them a second chance. RCHS also is recognized for programs that strengthen the human-animal bond, including the Animal Safehouse Program for victims of domestic violence, seniors, and military veterans; Animal Camps for kids; and the Community Pet Food Bank.
The Grey Muzzle grant will help Rancho Coastal Humane Society (RCHS) boost awareness of adoptable senior dogs. Funds will be used to feature adoptable senior dogs in a series of sponsored advertisements in Ranch & Coast Magazine, a local publication with a large pet-loving audience. The “Adoptable Senior Spotlight – Celebrating the Benefits of a Senior Dog” will promote a senior dog each month and highlight the benefits of adopting a senior pet. It will help dogs like Ziggy, an 8-year-old hound mix who has been with Rancho Coastal Humane Society since November 2020. It’s Ziggy’s turn to be adopted! If he’s not by the time of the first ad, he will be the first to be featured.