HeARTs Speak

Funded in 2019, 2021 and 2022

HeARTs Speak is a nonprofit organization that's uniting art and advocacy to increase the visibility of shelter animals across the U.S. For animals awaiting homes in shelters, simply being seen can lead to them being saved. Since 2010, their work has helped to increase adoptions, decrease the length of time animals are in shelters, and ultimately save more lives by providing free tools, training, and partnerships to animal welfare organizations in the areas of photography and marketing.

Support from The Grey Muzzle Organization will allow HeARTs Speak to create marketing and communications resources to help keep more senior pets in their homes. The forthcoming toolkit will be available to all shelters and rescues to customize and use in their own communities, featuring a Senior Pet Resource Guide, editable social media graphics, and a messaging and idea guide for animal welfare agencies, crafted in concert with a social worker. Recent studies suggest that programming and messaging can help keep pets over the age of seven in their homes rather than being surrendered to the shelter